Buyer Services Guarantee


Premium Benefits
Marketing Action Plan

  • Design a personalized plan for your home to attract prospective buyers to your property.
  • Do a thorough Competitive Market Analysis to provide you with the information to assist you in pricing your property to obtain the highest price possible in the shortest amount of time.
  • Work with you to develop a customer tailored home enhancement plan that can make a dramatic difference in how quickly your home sells and the price you can obtain.
  • Review with you our Home Enhancement Checklist and Guide to help you with the special tips for showings.
  • Review specific amenities of your home that may attract potential buyers. Design ideas within the marketing program to reach potential buyers for your special amenities; such as, golf course lots to focus our marketing to golf enthusiasts.
  • Complete all necessary paperwork which includes providing forms for your completion to meet Texas Property Code Laws.


Multiple Listing Service

  • Get your property on NTREIS to attract local real estate professionals and give them immediate access to information about your home.
  • Design appealing remarks for MTREIS listings to attract showings from other brokers.
  • Arrange photo for NTREIS

Internet Advertising

  • Your home will be featured on at least 3 web sites, coldwellbanker.com, realtor.com, cbdallas.com
  • Coldwellbanker.com - most local firms only offer locally advertised and known websites. This site is promoted on national radar, television and print media internationally to drive traffic to view your home. This award winner national website offers buyers information about your home utilizing the Coldwell Banker Personal Retriever 24 hours a day.
  • Realtor.com - the largest real estate website in the world featuring listing from MLS systems throughout the U.S.
  • Cbdallas.com - Colwell Banker Apex, Realtors’ personal web site, advertised locally and promoted nationally, utilizing our leading public relations programs and other Coldwell Banker Brokers to create recognition and drive buyers to the site to view your listing.
  • Arrange for photos for all three of these internet sites.

Financing Alternatives

  • Assist you in gathering pertinent data such as verifying the principle balance of your present loan(s).
  • Arrange for personalized finance sheets provided by Service First Mortgage that will demonstrate to prospective buyers the costs to purchase your home under different loan programs.
  • Do an estimated net sheet for your review to help provide you with an accurate estimate you should expect to net from the sale of you rhome, before you put it on the market.

Intra-Company Promotion to Colwell Banker ApexAssociates

  • Schedule your home for a property tour, if applicable, by the Coldwell Banker Apex office when your home is listed.
  • Obtain feedback information from the agents on the office tour and get with you to discuss the information obtained and review marketing suggestions.
  • Immediate marketing to all Coldwell Banker Apex sales associates through our intra company email marketing system for the purpose of getting your home information to the sales associates fast to allow them to match your home with potential prospects.
  • Our agents are trained to know how to communicate with potential clients and follow through with each lead that is generated by a yard sign inquiry before they are allowed to take phones in our offices.


  • You will benefit from our team concept. When you list with Coldwell Banker Apex, Realtors you don’t just hire one agent, you get a team of professionals with the training and expertise needed and the dedication to get the job done.
  • You also get a locally owned, nationally known, family owned firm with over 30 years of experience backed by the nearly 100 year heritage of Coldwell Banker ready to work for you.

Direct Marketing

  • At your request, install a curbside graphic box making limited information about your home available to prospective buyers.
  • Mail out cards announcing your property for sale to designated area as to attract attention to your property.

General Marketing

  • At your request, install a curbside graphic box making limited information about your home available to prospective buyers.
  • Place our nationally recognized Coldwell Banker yard sign that promotes your property 24 hours a day, 7 days a week, and all calls are answered by a licenced sales associate trained in handling phone leads.
  • Register your property with Centralized Showing Service, who will set appointments for you following our pre-arranged showing requirements, which you will assist in establishing. All showing will be logged for our review and the cost of this service will be provided by the sales associate.

Advertising

  • Mail cards announcing the property for sale.
  • Generate prospects from our various company and agent (as discussed) advertising programs including Dallas Morning News Friday Real Estate Section, and various other local area newspapers and real estate books.
  • National advertising campaign featured on stations such as ABC, CBS, and CNN which drives consumers to our company utilizing a 800 number.
  • Utilizing our marketing domination from our numerous For Sale signs in the area to generate prospects and the availability of the call being answered by a trained sales associate before and after business hours.

Additional Resources

  • Coldwell Banker Referral Network generates over 100,000 prospective buyers every year.
  • Use of networking contact with other Realtors through activities generated through our MLS and WCR to promote your home.

Communication

  • Make every effort possible to gather feedback on all showings and report to you at intervals we mutually agree upon to keep you informed and advise you immediately on any urgent feedback.
  • Provide you with marketing updates at intervals to keep you informed, providing these updates by either phone, e-mail or in writing, as we mutually agree upon.
  • Complete a 30 day review of our marketing progress or as market dictates.
  • Present all offers and discuss the specifics of negotiating the contract with you, keeping you fully informed each step of the way.

Escrow Process

  • Prepare an estimate of sales proceeds for each contract presented, to assist you in knowing the best offer made.
  • Negotiate with the buyer’s agent and confirming prequalification of the prospective buyer on your behalf and approval.
  • Keep in touch with the other agent, buyer’s lender and escrow agent on your behalf through the whole process to goal for a seamless transaction while overseeing the many details on your behalf.
  • Arrange for the closing and reviewing of the HUD 1.
  • Give my support to you by attending the closing with you.




© Morrow Team - Coldwell Banker Apex, Realtors® 2007
Each office is independently owned and operated.
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